> For the complete documentation index, see [llms.txt](https://astrumkb.gitbook.io/kb/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://astrumkb.gitbook.io/kb/platforms-ad-and-measurement/google-merchant-center.md).

# Google Merchant Center

Google Merchant Center is a platform provided by Google that allows retailers to upload and manage product data for use in Google Shopping, Google Search, and other Google services. It is a free tool that enables businesses to reach millions of potential customers who are searching for products on Google.